The Impact Of Advertising On The Portrayal Of Women

Advertisements has been around for decades, the main goal of advertising is to intrigue consumers. Producers spend billions of dollars yearly to sell their products. The aspect of advertising is to analyze and change the portrayal of women. I recently viewed an advertisement from Glamour magazine November 2013 issue, which I believe indeed is viewed as offensive. According to my sources â€Å"Beauty and the Beast of Advertising† and â€Å"Killing Us Softly 4† both by Jean Kilbourne, there many forms of offense in advertisements. The name of the advertisement I found is called â€Å"Josie Marian† which is named after an American model, actress and entrepreneur and it is quoted â€Å"What kind of nut puts oil on her face?† with subtitles â€Å"A nut like me†. The advertisement is a picture of Josie Maran smiling, and pointing both index fingers towards her face. This advertisement can be viewed as offensive to women because it illustrates that with th is product you will be beautiful and perfect. The company also quotes that there product is the best on the planet. Which is a broad statement, and will entice women that it is needed. This essay will describe how images, text, and settings of advertisements all work together to form offensive messages. The image of an advertisement is the most important to sell a product. There has been scientific studies that has proven women are shown almost exclusively always as sex objects or housewives. The images are artificial, most of the models seen inShow MoreRelatedAdvertising Advertisements And Body Image1645 Words   |  7 Pagesassist the advertising industry and SROs in ensuring that women and men continue to be portrayed positively and responsibly in advertising. 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